Every year a large number of female enter into the sports world.
Risk of contract manufacturers increased, Puma may have to adopt copying of product Intellectual more waste disposal, recycle and reuse property rights is a great concern.
Value Chain Model And women will continue to be more and more involved in sports worldwide, and sports is having an ever increasing influence on fashion. As the business and industry size of Puma is very big and competitive, Puma faces a huge competition, complexity and different marketing activities.
Puma still has to increase its foothold in the emerging market Threats 1. Optimize the distribution quality. Rihanna took on an important role in our second Forever Faster brand campaign in Political Economics Page 10 1. Government policies and regulations can affect business operations Puma Competition.
One of the key projects was standardizing and optimizing the procedures between PUMA and its external suppliers by restructuring the sourcing organization to manage global order and invoice flows.
Higher rate of interest may affect the 3. With outsourced activities, it is more difficult to control the impact on issues such as sustainability. They are most interested in well-known brands that offer higher quality shoes. The repositioning of our brand, which we began in with the largest brand campaign in company history, was clearly the focus of our activities again in Attaining the sustainable goals is a issues.
It entered into fashion based product with sports products.
How aesthetically appealing is the brand element. We also simplified our organization in other areas and made processes faster. Strategic priorities Our strategy encompasses five strategic priorities: The repositioning of our brand, which we began in with the largest brand campaign in company history, was clearly the focus of our activities again in.
PUMA 4 Running head: PUMA MARKETING STRATEGY PUMA Marketing Strategy PUMA Group PUMA is counted in the leading sports lifestyle companies of the world and is famous for designing and developing footwear, accessories and apparel.
PUMA commits to serve its customers by supporting creativity, sustainability and peace. Overview: Segmentation, Targeting & Positioning. The Purpose of STP •It facilitates efficient resource utilization. By identifying and targeting discrete segments of consumers (retail or corporate), a company is able to limit the scope of individual components of the marketing mix and thus.
Puma’s Market Segmentation PUMA’s market segmentation has evolved from strictly targeting professional athletes from to marketing to anyone looking to lead an active lifestyle. Targets and Strategy.
To be the Fastest Sports Brand in the world PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories.
Income: Upper middle, High Occupation: Mainly Sportsperson Psychographic Segmentation Page | 17 In psychographic segmentation buyers are divided into group based on personality, life style, values. Bases of puma: Lifestyle: Sports-oriented, Outdoor-oriented Personality: Energetic, ambitious.
Main bases of Puma on VALs Framework: INNOVATORS: Successful, active ACHIEVERS: Successful, goal. Geographic Segmentation Geographic segmentation divides the market based on nations, states, country, and regions.
Cities etc. Regions covered by puma: EMEA (Europe, Middle East and Africa), Americas (North and Latin America) and Asia/Pacific.Puma segmentation